Welcome to Investor Insights! In this ongoing series, we provide a behind-the-scenes look into how the business works, from underwriting and risk mitigation, to monthly loan performance, and beyond. You will hear from leaders within the organization who are driving day-to-day operations. We also answer your Frequently Asked Questions about investing with Fund That Flip, so that you can make better investment decisions with your hard-earned capital.
This episode we speak with Kendall Krawchuk, our Vice President of Marketing at Fund That Flip. Kendall talks her background in fintech and real estate marketing and how segmentation drives the way we message and speak to our customers. We also discuss why marketing plays a crucial role in risk management at Fund That Flip, strategies we employ for high-quality borrowers, and how marketing has a direct impact on the types of investments we offer.
Curious where to find our performance report and statistics on our loan application volume? We post it monthly on the blog here.
Check back for weekly installments of Investor Insights. As always, email us at InvestorRelations@fundthatflip.com with any questions, comments, or feedback. Thank you for your continued support and participation on the platform!