Eating your own dog food, or “dogfooding” is a term used in business in reference to a company’s willingness to use its own products in a meaningful way. The origins of the term are debated, with one story alleging the CEO of a dog food company literally ate his company’s product as a means to demonstrate its quality. The point being, “I believe in our product so much, I personally consume it.”
I’ve been eating the proverbial Fund That Flip dog food since the early days. I rolled over a 401k into a self directed IRA and have invested 100% of that capital into loans on our platform since 2016. Overtime, I’ve consistently increased my investment allocation on the Fund That Flip platform.
We’re in turbulent times, no doubt. We’ve gone from a Bull market to a Bear market and then back to a Bull market. It wouldn’t surprise me if we entered another Bear market before the end of the year. CNBC has dubbed it the “Kangaroo” market because of the bouncing around.
The volatility of the stock market is one of the main reasons I started Fund That Flip. I wanted to create an alternative investment product that was less correlated to the daily whims of the public markets. I wanted to help investors take more control of their investments while gaining access to a desirable asset class that offers consistent risk adjusted returns.
One of our company values is transparency. We believe the more open we are with employees, borrowers, and lenders, the more trust we build. From that trust, long and profitable relationships are developed.
As part of this transparency commitment, I will be posting my loan portfolio each month so you can see firsthand the “dog food” that I’m eating. My only hesitation in doing this is that I simply cannot invest in every project. I hope that readers don’t take my lack of investment in a particular project as a sign that I don’t think it is a good investment. If I had unlimited capital, I would certainly invest in all of our projects! I also manage my portfolio for geographic and borrower diversification. At the time a new project is available, I may be fully allocated to that geography or borrower, which is the reason I’m not invested. The last point I’ll make here is that I’m not an investment advisor, nor should you take this information as investment advice. What’s good for my portfolio and risk tolerance may not be right for you.
So with that, here’s a listing of all my investments as of June 21, 2020:
Fund That Flip, Inc. does not make investment recommendations, and any information found herein should not be construed as such. Information found on this website is not an offer to sell or the solicitation of an offer to buy any security, which can only be made through official offering documents that contain important information about risks, fees and expenses. Any investment information contained herein has been secured from sources Fund That Flip, Inc. believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefor. We recommend that you consult with a financial advisor, attorney, accountant, and any other professional that can help you to understand and assess the risks associated with any investment opportunity. Fund That Flip, Inc. is able to make investment opportunities available, only to accredited investors who submit required verification.