With over 2.5 billion people on social media, your target audience and potential customers are more accessible now than ever. Social media allows business owners to reach and target desired audiences, regardless of physical location, at little cost. Real estate social media’s goal should be two-fold: follower growth and network nurturing. Achieving these goals will result in higher lead generation and an increased brand loyalty. Here are a few tips to help you in working towards achieving these goals in 2020:
1. Engage With Your Followers
Followers want to feel noticed and valued on social media. There are four easy ways to engage on social media: follows, likes, comments, and mentions. Don’t only follow social media accounts of those whose content is relevant to your business, such as “Real Estate Investing News,” but also accounts you think could be potential clients or partners. Look for keywords in bios like “real estate investor” or “house flipper.” While it is not necessary to follow back everyone who follows you, offering a follow shows the account that you are interested in them and increases the likelihood that they will follow and engage with you.
Next, liking or commenting on posts can build relationships and make these accounts inclined to return the favor. Lastly, mentions are a great tool to spotlight an interaction with a client or partner. This will make them feel valued by appearing on your account and also will increase the likelihood that they will share it with their followers, generating more followers for you.
2. Automate Social Media Posts
Scheduling social media posts using a tool such as Hootsuite or HubSpot will be helpful in gaining more engaging followers. Generally, companies should aim to post at least once per day across platforms, five days per week. Scheduling posts will allow you to stay on top of the frequency at which you are posting. It will also enable you to keep a consistent brand voice if multiple people or partners work on your social media. Have one central person review and publish the final posts to ensure you’re communicating with a uniform brand voice.
3. Utilize Hashtags
Using hashtags is the easiest way to acquire new followers. Hashtags allow you to utilize keywords to make posts visible to larger audiences. Accounts search for and follow hashtags related to their business and/or interests and this is a great way to earn engagement and followers. Therefore, hashtags are beneficial both when you use them and when others do. By searching for and following hashtags like #realestate, #realestateinvesting, and #houseflipping, you can discover new accounts to interact with. Consistently offering a follow, like/favorite, and/or comment to an account that doesn’t already follow you is a great way to encourage the account to follow you. Remember that hashtags can also be used in Instagram stories to increase your reach.
These are just three quick tips that will help your real estate social media marketing strategy. By following these tips, you can further grow and nurture your network, ultimately leading to increased business for your company.
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